Thinking out of the box for the contents creation

In order to create a content piece that is different and unique you will be required to think out of the box, allowing yourself to perceive differently without judgement and biases. And that is going to enable to approach your content differently. As a Wikipedia writers for hire you must focus on strategist your work and associating yourself with it from different angles. And that can be done through segmenting your work and brainstorming on whatever idea you achieve. Do you think there are any other ways to influence an individual to think out of the box to create an effective content piece?